Undefined Roles
With the acceleration of AI, the traditional boundaries between product, engineering and UX are collapsing.
For as long as I can remember, in most businesses these disciplines have operated in clearly defined lanes. Product owned the vision, engineering built it, and UX made it usable. Each role had its specialists, its processes, and its seat at the table. In the start-up world, the lines have always been a bit more blurred with team responsibilities, but with this new wave of agentic AI even larger teams are going to find that this model is under pressure.
AI is compressing the skill gap in ways that would have seemed unlikely even six months ago. The cost of writing code is lower than ever. Interfaces can be prototyped quickly, thrown away and restarted with almost no penalty. Product decisions can be validated without a full team behind them. The bottleneck is no longer technical execution. Instead, the bottleneck is thinking time.
This is already playing out. Engineers are now making product calls. Designers are prototyping in code. Product managers are shipping without engineering dependency. The lines aren't just blurring — they're genuinely dissolving. A single person can now explore an idea from concept to working prototype in a single day.
This has real implications for how we build and hire. The most valuable people aren't necessarily deep specialists anymore. They're people who can move fluidly across disciplines, hold the bigger picture in mind, and make good decisions with incomplete information. T-shaped skills are giving way to something harder to define but increasingly recognisable when you see it. None of this means specialisation is dead. But the weight is shifting.
So if you are working in product engineering, what should you do?
The best place to start is by getting curious about the disciplines adjacent to yours. If you're an engineer, spend time understanding why product decisions get made. If you're in product, get closer to the technical constraints. If you're in UX, understand the business outcomes you're designing for.
You don't need to become an expert in everything — but developing fluency across the stack, both technical and human, is increasingly the differentiator. The people who will thrive in this new world are those who lean in rather than wait to see how it plays out.
Change is coming whether we're ready or not. The right response isn't anxiety. It's curiosity. Bring a product mindset, an entrepreneurial spirit, and a genuine openness to working differently.
Nobody has this fully figured out yet. It's a work in progress - for all of us. The real advantage right now is curiosity.
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