Andi Smith
Technical Leader • Product Focused
Working with Rolls Royce
I was the technical architect responsible for planning the build of the new Rolls-Royce website and car configurator.
- Planned the architecture for a configurator handling the near-limitless bespoke options a Rolls-Royce buyer expects, where almost nothing is a fixed trim level.
- Balanced very high visual fidelity against load performance, on a site where the imagery is the product.
My third car configurator after MINI and BMW, and by some distance the most bespoke.