Andi Smith

Nissan wanted to make Bollywood available to all, with a campaign letting Indian YouTube stars audition for a part in a Bollywood musical alongside Ranbir Kapoor.

• Led the team architecting and building the campaign site and the video upload pipeline, handling user-generated video at scale years before that was a solved problem.
• Built for an Indian audience on connection speeds and devices very different to our usual assumptions.
• Managed the campaign's Facebook social presence alongside the web build.

Sadly I didn't get a starring role in the video.