Andi Smith

I was invited to Facebook's Menlo Park office to work on a project for Nike, as part of Facebook's Shipyard initiative: a programme to help brands and agencies build and launch campaigns on the platform.

• Technical lead on a Facebook app connecting Nike runners with their social profiles, built on site alongside Facebook's own engineers.
• Worked inside Facebook's product process, learning how they instrument, measure and decide. Data in decision making was the lasting lesson.
• Coordinated delivery across three organisations at once: Facebook, Nike and AKQA, each with their own review cycles and constraints.

The ideas we developed for Nike Women were still in use years later.