Andi Smith

I consulted for BMW at their Munich offices on the impact of the emerging mobile market, shortly after the iPhone launched.

• Advised on moving from separate mobile and desktop websites to a single responsive experience, at a point when responsive design was still an unproven approach for a business of that scale.
• Set out the technical implications of the shift: what would need to change in their build process, their templates and their asset pipeline.
• Returned later to consult on the BMW car configurator, built from the MINI configurator my team had delivered.

That consultancy marked the start of BMW consolidating into a single web experience.