Andi Smith

Working with BMW

2008, 2013•Technical Architect on behalf of AKQA

I provided consultation to BMW at their Munich offices on the impact of the emerging mobile market (the iPhone had just launched) and how to deliver web experiences with responsive design techniques. Previously the company had a separate mobile and desktop website and this consultancy marked the beginning of the merge in to a single web experience.

Later, I provided further consultancy to BMW on their car configurator which was based off of the MINI car configurator my team had built.