Andi Smith
Technical Leader • Product Engineer • AI Consultant
TheCollector
The Collector started as a website to track my collection of DC graphic novels. The idea was to review and share news on the latest releases. Shortly after, it took a turn toward a space focused on upcoming partworks; and I also included a page on the largest LEGO sets ever created after purchasing the LEGO Ghostbusters HQ.
The LEGO page quickly became the most popular page on the site, and over time I began to write more and more LEGO articles. In 2011, I decided to make the site fully LEGO orientated, and it has been that way ever since.
Through lots of experimentation on building valuable content on the site, I have some great SEO links which drives an enormous amount of traffic - particularly over Black Friday and the Christmas period.
The site is built in NextJS with React on the front end and Supabase on the backend.